Search Episodes
Feb. 9, 2021
Security and Digital Privacy Concerns for Small Businesses with Jessica Robinson
Jessica Robinson is an outsourced Chief Information Security Officer, founder, and CEO of PurePoint International and an expert in data security, cyber risk, and privacy. PurePoint International provides cybersecurity consulting and training for financial
Feb. 2, 2021
Growing a Business With Digital Privacy as a Priority with Paul Jarvis
Paul and his cofounder, Jack Ellis, are two of my go-to experts on both digital privacy AND on the logistics of how to build that ethos into the DNA of your company. It's a core value for them as well, so they have to navigate the balance of promoting, ma
Jan. 26, 2021
Make Financial Choices and Business Decisions Based on Your Definition of Success with Brian Plain
Brian helps clients figure out what to do with their finances and helps them figure out a plan to meet their financial goals. A lot of that work means really examining what success means, what enough means, and recognizing that, even with a good financial
Jan. 19, 2021
Making "Enough" in Our Business with Rita Barry
Rita Barry is a certified measurement marketer. She founded her company, a boutique digital marketing optimization consultancy based in the Canadian Rocky Mountains, in 2009. Rita deals with numbers and measuring success all day long and the journey to an
Jan. 12, 2021
Understanding Our Money Mindset Lineage with Bear Hebert
Once we understand how the system we live in impacts our relationship with money, we can start thinking about it in a much broader view -- and we can start considering using our businesses as a means to start evening out some of that inequality.
Key t
Jan. 5, 2021
Why We Buy The Things We Buy with Margo Aaron
WHY do we buy what we buy? That's what I want to know. And, as it happens, I know someone who LOVES geeking out on buying and marketing psychology. When I want to nerd out on the psychology behind marketing, Margo Aaron is my go-to.
Key take-aways:
Dec. 22, 2020
Increasing Profits Through a Revenue Sharing Structure with Lacey Sites
We've been talking this month about creative strategies around pricing or packaging your services. And as part of that exploration, I wanted to re-air an interview that I did with Lacey Sites from a Lit Up Life in 2019.
Lacey is a business mentor and
Dec. 15, 2020
Combining Intensive Service Offerings with Recurring Revenue with Hunter Niland Welling
Today, I'm talking to Hunter Niland Welling – marketing consultant and coach for women growing high-end service-based businesses. I wanted to bring Hunter on the podcast because she has a way of working with her clients that, when I experienced it as a cl
Dec. 8, 2020
Building Long-Term Relationships as a Core Strategy with Rob Howard
Meet Rob Howard, the founder and CEO of Howard Development & Consulting, the web development firm that creative agencies trust when every pixel matters.
One of Rob’s core values is building relationships—and not just ANY relationships. To him, lon
Dec. 1, 2020
Pricing Strategies Through a Lens of Justice With Kate Strathmann
You can use your pricing to create exclusivity—BUT, you can also use your pricing to create access and to start moving towards using your business to create more social and economic justice.
Kate Strathmann spends a lot of time exploring new technique
Nov. 24, 2020
Managing Increased Demand When You Have Less Capacity with Alethea Cheng Fitzpatrick
Alethea Cheng Fitzpatrick and I talk about what happens when things go BOOM and you have to figure out how to manage that boom in your business at a time when your personal situation might actually mean that you have less time than ever to spend in or on
Nov. 17, 2020
Managing Through The Worst Case Scenario with Lauren Caselli
Lauren's been through a MASSIVE change this year, so I wanted to bring her back on the show to talk about how she's been managing the impact on her business. Lauren used to run an event planning business for tech, and after her best year ever in 2019, was
Nov. 10, 2020
Managing Risks and Contingency Planning with Mary Beth Simon
YOU built your business and most likely, it depends on you in some form or fashion to keep going. Even if you have a staff or other people that do a lot of the day-to-day work, they still look to you for direction. If you suddenly aren't there anymore, wh
Nov. 3, 2020
How Personal Resilience Builds Business Resilience with Melody Wilding
You know that the ability to be resilient and flexible in the face of change IS a skill and a mindset that you can work on. You can't control the change (because change is inevitable!)—but you can control how you react to it. Today, Melody and I talk abou
Oct. 27, 2020
Managing Change and Building Our Resilience Muscles with Elatia Abate
How DO we go about building up those change management muscles? How do we make ourselves and our business stronger and better able to weather this ever-changing environment?
Meet Elatia Abate. She is an entrepreneur, educator, and future-forward strat
Oct. 20, 2020
Driving New Business and Managing Operations Using ClickUp with Layla Pomper
You can use no-code tools like ClickUp to streamline and automate your internal processes and enhance your communication with clients. You can also build digital products, help your students learn more effectively, and add to diversity your revenue stream
Oct. 13, 2020
Building Products and Adding Value Using No-Code Tools with Brittany Berger
This week, we're talking about using no-code tools to actually build your own custom software products. My guest today is the queen of this. Brittany Berger is the founder of Work Brighter, a digital media company that helps productive unicorns go beyond
Oct. 6, 2020
Scaling a Service-Based Business Using No-Code Tools and Solutions with Jason Staats
No-code or low-code tools–Jason and I are talking about the tools that have been built specifically to enable YOU, someone with no background or experience in building software, to build your own custom tools. Jason is especially interested in the interse
Sept. 29, 2020
How To Measure the Value and Success of Your Podcast with Tara McMullin
I thought it’d be fun to take you behind the scenes and talk through how and why I decided to invest in starting this podcast, how it all works behind the scenes, and a look back a year into podcasting. To help me answer the question of if it's been worth
Sept. 22, 2020
How Do You Measure the ROI On Your Social Media Investment with Andréa Jones
Social media is one of those investments you can choose to make in your business where the ROI isn’t always super clear. That’s why I invited Andréa Jones—host of the Savvy Social podcast, creator of the Savvy Social School, and an expert at social media—
Sept. 15, 2020
When Your Values & Opportunities Collide with Nancy Jane Smith & Bonnie Gillespie
I want to talk about when an investment seems like a pretty straightforward payoff—but taking advantage of that opportunity might conflict with your values. How do you balance the financial health of your business against your values? Today, I’m talking w
Sept. 3, 2020
How Do You Decide WHAT to Invest In? with Beryl Young
We all have a process we go through when we're thinking through new investments in our business. Whether you're conscious of your process or not... it's there. Today we are talking with Beryl Young about how she goes about investing and how she arrived at
Sept. 1, 2020
How to Approach Investments in Your Business with Michelle Mazur
Michelle Mazur helps business owners shake things up (but having trouble talking about it) through their messaging. In this episode, Michelle shares some of the significant investments she's made in her business that had a long payoff, her approach for ev
Aug. 25, 2020
How Your Team Impacts Your Business' Ecosystem with Emily Thompson
No stranger to making hard decisions and priming herself for growth, Emily Thompson talks about how hiring the right people for the right positions with the right mix of skills has made her business more efficient, more effective, and more profitable.